Maynooth,
Ireland
Type
Public
Degrees offered
Bachelor's Degree
MSc Digital Marketing in Maynooth Ireland | Maynooth University
Maynooth University
|
Maynooth Ireland
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Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
EUR
18,000
(c. USD21,109.32)
Attendance
Full-time
Full-time Duration
12 months
The MSc Digital Marketing program maintains strong industry ties and focuses on current marketing trends. Through various modules, students enhance their critical thinking and analytical skills by exploring cutting-edge research and practical digital marketing insights. The curriculum equips participants with expertise in both tactical and strategic digital marketing applications. Students will gain proficiency in interpreting complex data for decision-making, while honing hands-on abilities in content production, campaign design, and data evaluation using diverse digital tools and methodologies. While digital platforms are crucial, they represent just one component of a marketer's toolkit - this program ensures graduates can effectively combine digital communication with conventional marketing approaches.
Pinpointing what constitutes digital marketing proves difficult. It extends beyond simple Facebook advertisements, Instagram influencer collaborations, or viral TikTok content. Today's digital marketing permeates every customer-business interaction, blending online, offline, and omnichannel experiences while enabling organizations to adopt data-centric strategies for tracking and guiding customer pathways. Mastering this intricate landscape and deciphering the valuable insights hidden within its vast data streams forms the foundation of true digital marketing comprehension.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline.
Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in digital marketing will also be considered.
In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a management position in digital marketing.
International applicants must have a recognised primary degree in Business which is considered equivalent to Irish university primary degree (Level 8) at 2.2. Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in digital marketing will also be considered.
Applicants must have a recognised primary degree which is considered equivalent to Irish university primary degree level.
IELTS - 6.5 with no less than 6.0 in each band; TOEFL internet-based test iBT: 90 with no less than 21 in writing and at least 19 in all other sections; Pearson Test of English - 63 with no less than 59 for each item in the Communicative Skills section; Duolingo English Test (DET) - 120 with no less than 110 in literacy, conversation, and comprehension subscores and no less than 95 in production. (This lower production subscore applies to non-EU applicants only), Cambridge Proficiency Cert. - 176+ on Cambridge English scale with no less than 169 in each skill and use of English. Proficiency Certificate, Grade C or better (CEFR Level C1 or C2); Cambridge Advanced Cert. - 176+ on Cambridge English scale with no less than 169 in each skill and use of English Advanced Certificate, Grade C or better (CEFR Level C1 or C2); ETAPP - C1 or better (CEFR Level C1 or C2); Oxford Test of English - 140 with no less than 125 in each skill.
Tuition
EUR
18,000