Dublin,
Ireland
Type
Public
Degrees offered
Bachelor's Degree
MSc in Digital Marketing in Glasnevin Ireland | Dublin City University
Dublin City University
|
Glasnevin Ireland
Visit institution website
for more information
Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
EUR
17,600
(c. USD20,278.02)
Attendance
Full-time
Full-time Duration
12 months
The Master of Science in Digital Marketing equips students with expertise in leveraging digital tools to enhance customer engagement, perception, and purchasing decisions. This program provides comprehensive training in Pay-Per-Click advertising, Search Engine Optimization, Content Strategy, Social Media Marketing, e-Commerce Administration, Website Creation, Data Interpretation, and strategic planning competencies. Participants will apply their learning through a hands-on capstone project, collaborating with real clients on their digital marketing initiatives for half a year. DCU Business School maintains strong industry partnerships, guaranteeing that our course material remains current and industry-relevant.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
For admission to the M.Sc. in Digital Marketing candidates must hold:
- A 2.1 Honours degree in a Business discipline, or equivalent international qualification or
- A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification or
- Professional qualifications plus 5 years or more relevant professional experience in Marketing
English language Requirements
- IELTS ACADEMIC - Overall score 6.5 or above and 6.5 in writing and speaking. Other sections scores 6.0 or above.
- TOEFL - Overall score 580 or above and all sections scores 55 or above.
- CBTOEFL - Overall score 237 or above and all section scores 21 or above.
- TOEFL iBT - Overall score 92 or above and all section scores 21 or above.
- English Test for Academic and Professional Purposes (ETAPP) - C1
- Cambridge Certificate of Advanced English (CAE) - Postgraduate: Overall score of 180 with a minimum of 176 in Speaking and Writing and 169 in Listening, Reading.
- Cambridge Certificate of Proficiency in English (CAP) - Postgraduate: Overall score of 180 with a minimum of 176 in Speaking and Writing and 169 in Listening, Reading.
- Pearson Test of English (PTE Academic) - 63 (with a minimum of 63 in speaking and writing and 59 in listening and reading).
- Duolingo - Duolingo will be accepted with a minimum score of 120 and a score of at least 110 in each subscore.
Tuition
EUR
17,600