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The digital age has revolutionized marketing, transforming how companies connect with and understand their audiences. Today's marketers must adapt to this fast-evolving environment. South East Technological University's MSc in Digital Marketing and Analytics is designed for graduates and working professionals looking to understand digital transformation's strategic impact while advancing their careers in this field.
This cutting-edge program offers participants the chance to earn either a 90-credit Level 9 Master's degree or a 60-credit Postgraduate Diploma. Blending academic rigor with real-world applications, the course emphasizes both contemporary research and practical implementation. Students also have the option to apply for the 60-credit Postgraduate Diploma in Digital Marketing and Analytics at Level 9.
Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class Honours) in:
Marketing or a business discipline
Computer Science or
Cognate programmes.
Applicants applying for entry through progression routes other than those listed above will be considered through SETU Carlow’s Recognition of Prior Learning (RPL) Policy.
English Language Requirements:
IELTS: 6
TOEFL - Computer Based Test: 213
TOEFL - Internet Based Test: 80
TOEFL - Paper Based Test: 575
TIE: C1
TOEIC: 660
Cambridge Exams: FCE (Grade B)
Cambridge Certificate of Proficiency in English; Grade C
Cambridge Certificate in Advanced English: Grade B
CEFR: Low C1
ETAPP: C1
PTE (Academic): 55
QQI FET: Merit
Duolingo English Test : 100
Oxford Test of English: 125 (with a minimum of 100 in each component)
Language Cert: B2 Communicator (with a minimum average of 33)