Limerick,
Ireland
Type
Public
Degrees offered
Bachelor's Degree
MSc in Marketing, Consumption and Society in Limerick Ireland | University of Limerick
University of Limerick
|
Limerick Ireland
Visit institution website
for more information
Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
EUR
17,544
(c. USD20,213.5)
Attendance
Full-time
Full-time Duration
12 months
This program delivers an extensive marketing education by combining core theoretical principles with thoughtful examination of marketing's relationship to modern consumer culture. Students gain practical experience via live projects, supported by specialized lab and computer resources, along with an immersive residential workshop.
The MSc in Marketing, Consumption & Society seeks to give students a well-rounded marketing education by exploring fundamental theories while critically analyzing marketing's role in today's consumer society. The curriculum is designed to provide deep knowledge of marketing concepts and research methods, foster a nuanced understanding of consumer behavior, and develop awareness of marketing's organizational and societal obligations.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society.
Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.
Candidates may be interviewed as part of the selection process to determine their suitability.
WHAT TO INCLUDE WITH YOUR APPLICATION:
Qualification transcripts and certificates
A copy of your birth certificate (long document)
If your qualifications have been obtained in a country where English is an official language this will suffice
If this is not available, the following additional documents must be provided:
English translation of your qualification(s)/transcripts
AND
English language competency certificate
IELTS - Minimum score of 6.5 with no less than 6.0 in any component.
TOEFL- (paper based) - 580.
TOEFL- (internet based) - 90.
Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.
Candidates may be interviewed as part of the selection process to determine their suitability.
WHAT TO INCLUDE WITH YOUR APPLICATION:
Qualification transcripts and certificates
A copy of your birth certificate (long document)
If your qualifications have been obtained in a country where English is an official language this will suffice
If this is not available, the following additional documents must be provided:
English translation of your qualification(s)/transcripts
AND
English language competency certificate
IELTS - Minimum score of 6.5 with no less than 6.0 in any component.
TOEFL- (paper based) - 580.
TOEFL- (internet based) - 90.
Tuition
EUR
17,544