MSc in Marketing in Blackrock Ireland | University College Dublin

Marketing serves as a crucial function in generating, conveying, securing, and maintaining value for businesses, consumers, and the broader community. With accelerating digital transformation and more discerning customers, organizations must develop powerful brands and interact with their audiences through creative approaches to stay ahead. This landscape highlights the growing need for adept marketing specialists and explains the high market demand for our program graduates.

Our MSc in Marketing offers an intensive curriculum that equips graduates for marketing and brand management roles both in Ireland and internationally. The dynamic course content not only covers fundamental marketing principles but also cultivates the hands-on expertise required in today's business world. Core modules develop advanced capabilities in marketing fundamentals, analytical techniques, and specialized knowledge. The program emphasizes real-world learning through case analyses, data-driven quantitative training, and practical marketing initiatives—including a capstone project where students devise strategies for major global corporations.

UCD Smurfit School's MSc in Marketing holds the 30th position in the QS Global Masters in Marketing Rankings and welcomes graduates from all academic backgrounds seeking to enhance their marketing proficiency.

12 Months