MSc in Digital Marketing and Analytics in Dublin 2 Ireland | Dublin Business School

The Master of Science in Digital Marketing and Analytics program is specifically crafted to address the changing landscape of today's technology-driven business world. Students who complete this degree will master fundamental digital marketing and analytics concepts, gain proficiency with data visualization tools, learn to implement effective marketing strategies, and make ethically sound business decisions. Additionally, they will enhance their critical analysis, academic writing, and research capabilities through Research Methods coursework and a culminating Capstone module (selectable as a Dissertation, Applied Research Project, or Placement). The curriculum includes focused study in Web Marketing Management and Metrics, Digital Design & Development, Strategic Thinking in the Digital Age, Data and Digital Marketing Analytics, Digital Advertising and Online Marketing Communications, Business Intelligence and Visualisation, and Research Methods. Each course encourages engagement with cutting-edge concepts and technologies, emphasizing both current industry developments and established best practices, while providing opportunities to apply learning to real-world scenarios.


This forward-thinking Master of Science in Digital Marketing and Analytics program offers comprehensive coverage of contemporary digital marketing subjects through its integrated curriculum. Designed to equip students with both theoretical knowledge and practical skills, the program prepares graduates for postgraduate-level work and diverse career opportunities across commercial, industrial, and public sector organizations specializing in digital marketing. Upon completion, graduates will have developed thorough expertise in both the conceptual frameworks and hands-on applications of digital marketing and analytics.