Dublin,
Ireland
Type
Private
Degrees offered
Bachelor's Degree
Master of Business Administration in Marketing in Dublin 2 Ireland | Dublin Business School
Dublin Business School
|
Dublin 2 Ireland
Visit institution website
for more information
Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
EUR
13,500
(c. USD15,550.92)
Attendance
Full-time
Full-time Duration
12 months
This specialization equips students to assess marketing strategy's pivotal role in organizational growth and development. Participants will critically analyze various marketing theories and implement them in real-world business contexts relevant to today's commercial landscape. The marketing focus emphasizes building and maintaining customer relationships, boosting purchase frequency, and aligning product/service sales with an organization's strategic goals. MBA marketing graduates will gain the expertise to make innovative marketing decisions that enhance brand profitability, securing and expanding market share through mutually beneficial exchanges. The Marketing Institute of Ireland (MII) examines marketing's influence from both macroeconomic and microeconomic perspectives, recognizing its substantial economic contributions at both national and corporate levels.
Programme Objectives
Graduates will develop the ability to assess integrated marketing communications methods, utilize digital tools for marketing strategies, and demonstrate keen awareness of emerging marketing trends with emphasis on sustainable marketing advancements.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.0
Qualification Requirements
The minimum entry requirements for the Master of Business Administration are:
• Level 8 primary undergraduate honours bachelor degree with a minimum Second Class Second Division classification (2.2) from a recognised third level institution in any discipline from a recognised third level institution (or equivalent); or
• An equivalent professional qualification such as ACCA or CIMA.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.
• GMAT examination is a mandatory requirement for all applicants who do not hold an Honours Bachelor Degree (Level 8) with a minimum of second class second division classification.
The programme is aimed at learners who wish to specialise in business administration with a view to entering industry in a high-level managerial role, to progress professionally or to undertake further business studies. Learners will achieve the business expertise to lead an organisation to strategic decision making ensuring a maximum return on investment across each department. Learners will be capable of dealing with diverse intrinsic and extrinsic business realities in a creative manner to ensure sustainability and growth.
Applicants who do not have a Level 8 qualification at a 2.2 award level and who have at least 3 years’ work experience may also be considered through the college’s normal RPL procedures.
Tuition
EUR
13,500