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The MSc in Marketing Management prepares students for diverse marketing roles in multiple industries. The curriculum is carefully structured to equip you for various business marketing positions. Whether you're passionate about marketing or transitioning from another field, this program serves as your foundation for a rewarding marketing career.
We aim to develop versatile marketing professionals with the expertise to excel in today's competitive environment. Through this program, you will:
Acquire In-Depth Knowledge: Explore extensive marketing topics to achieve advanced proficiency. Our courses provide thorough grounding in core marketing principles alongside contemporary approaches, giving you a competitive edge in the workforce.Enhance Analytical and Communication Abilities: Effective marketing requires both insight and expression. You'll refine your analytical capabilities while improving your capacity to convey ideas clearly through written and verbal communication - essential skills for marketing professionals.
Career Prospects
Our alumni have launched thriving marketing careers across numerous industries and organizations including Johnson & Johnson, Accenture, Genesys, Electric Ireland, The Irish Times, Allied Irish Bank, Ernst & Young, Big Spaceship, among others.
Normally a H2.1 degree (NFQ Level 8 or equivalent). However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree, will also be considered. The programme is open to graduates of all disciplines. Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. IELTS score of 6.5 or equivalent, if applicable.
English Language Requirements
IELTS: 6.5 overall, no less than 5.5 in any one component; Cambridge C1 Advanced (CAE): 176 overall; Cambridge C2 Advanced (CPE): 180 overall; TOEFL: 88 overall (7 Listening, 16 Speaking, 18 Writing, 8 Reading); Pearson PTE: 61 overall, no less than 48 in any one component.