Maynooth,
Ireland
Type
Public
Degrees offered
Bachelor's Degree
MSc Strategic Marketing in Maynooth Ireland | Maynooth University
Maynooth University
|
Maynooth Ireland
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Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
EUR
18,000
(c. USD20,741.4)
Attendance
Full-time
Full-time Duration
12 months
The MSc Strategic Marketing program is designed to cultivate advanced expertise in marketing. Marketing extends beyond a mere business function—it represents a comprehensive, customer-focused approach encompassing processes, systems, and activities that link companies with consumers in today's interconnected global economy. A key emphasis of this program is the importance of relationships. Although marketing involves transactions, enduring connections are fundamental to effective marketing strategies. Relationship principles form the foundation of this curriculum, exploring topics like international sales management—critical in our globalized economy—and leveraging analytics to navigate the big data landscape businesses now operate within. Modern consumers are increasingly sophisticated and selective. This program enhances your knowledge of contemporary consumer decision-making processes.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years' relevant work experience at least 3 of which must be in a management position. This is done through the Maynooth University Procedure for Non Standard Entrants and Recognition of Prior Experiential Learning.
International applicants must have a recognised primary degree in business which is considered equivalent to Irish university primary degree level at 2.2.
IELTS - 6.5 with no less than 6.0 in each band; TOEFL internet-based test iBT: 90 with no less than 21 in writing and at least 19 in all other sections; Pearson Test of English - 63 with no less than 59 for each item in the Communicative Skills section; Duolingo English Test (DET) - 120 with no less than 110 in literacy, conversation, and comprehension subscores and no less than 95 in production. (This lower production subscore applies to non-EU applicants only), Cambridge Proficiency Cert. - 176+ on Cambridge English scale with no less than 169 in each skill and use of English. Proficiency Certificate, Grade C or better (CEFR Level C1 or C2); Cambridge Advanced Cert. - 176+ on Cambridge English scale with no less than 169 in each skill and use of English Advanced Certificate, Grade C or better (CEFR Level C1 or C2); ETAPP - C1 or better (CEFR Level C1 or C2); Oxford Test of English - 140 with no less than 125 in each skill; Trinity College London ISE - ISE III with at least merit in each skill category.
Tuition
EUR
18,000