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The MSc in Marketing Practice is an intensive, hands-on master's program that gives students unparalleled real-world experience by working directly with clients on actual projects, while earning a degree from Ireland's premier business graduate school.
Participants serve as marketing consultants within the Marketing Development Practice (MDP), a specialized training agency, delivering marketing solutions to diverse businesses ranging from startups and non-profits to major corporations.
Through this action-oriented approach, students immediately apply classroom theories under the mentorship of seasoned marketing experts. Their work encompasses market analysis, developing comprehensive marketing and digital strategies, and executing campaigns and events. This blend of academic knowledge and practical application makes both the program and its graduates truly distinctive.
With personalized coaching from managers, students grow both personally and professionally, building key marketing competencies including research, creative solutions, strategic development, analytical thinking, collaboration, client relations, and communication skills. Access to an extensive international alumni network offers valuable connections and mentorship opportunities, preparing graduates to successfully launch their careers after completing the program.
11 Months