MSc in Marketing Practice in Blackrock Ireland | University College Dublin

University College Dublin | Blackrock Ireland
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Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
EUR 22,600
(c. USD26,041.98)
Attendance
Full-time
Full-time Duration
11 months

The MSc in Marketing Practice is an intensive, hands-on master's program that gives students unparalleled real-world experience by working directly with clients on actual projects, while earning a degree from Ireland's premier business graduate school.

Participants serve as marketing consultants within the Marketing Development Practice (MDP), a specialized training agency, delivering marketing solutions to diverse businesses ranging from startups and non-profits to major corporations.

Through this action-oriented approach, students immediately apply classroom theories under the mentorship of seasoned marketing experts. Their work encompasses market analysis, developing comprehensive marketing and digital strategies, and executing campaigns and events. This blend of academic knowledge and practical application makes both the program and its graduates truly distinctive.

With personalized coaching from managers, students grow both personally and professionally, building key marketing competencies including research, creative solutions, strategic development, analytical thinking, collaboration, client relations, and communication skills. Access to an extensive international alumni network offers valuable connections and mentorship opportunities, preparing graduates to successfully launch their careers after completing the program.

11 Months


Destination of Study

Subjects of Study

Language Requirements

English
IELTS 7.0

Qualification Requirements

Candidates must have an honours degree in Business or another discipline
Candidates will be required to attend a single interview
A short statement 300 words entitled Why I should be accepted on the MSc Marketing Practice Degree should also be submitted
Acceptance is subject to demonstration of an aptitude in marketing
Ideally suited to students coming directly from undergraduate studies or with less than 3 years work experience

Taught Masters - A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted.
Taught Masters - A minimum score of 100 is required in the Internet based TOEFL iBT with a score of at least 20 in each section.
UCD has approved the use of the Duolingo Test of English DET for the 2023-24 intake.
An overall score of 130 will be accepted with no section below 110.

Tuition EUR 22,600

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