MSc in Marketing in Dublin 1 Ireland | National College of Ireland

The MSc in Marketing is tailored to meet the demands of today's and tomorrow's marketing professionals and leaders. This program provides a thorough grounding in core marketing principles while delving into modern market dynamics. You'll gain expertise in applying cutting-edge marketing theories and practices within fast-paced business settings, navigating digital transformations, ethical considerations, and sustainability challenges.
The curriculum blends essential and current marketing subjects including: unified marketing communications, brand strategy, digital marketing techniques, and sustainable practices, serving global corporations, local small-to-medium enterprises, and nonprofit organizations alike.
Students acquire practical knowledge and hands-on experience in designing and implementing marketing initiatives through case studies and collaborative projects, often involving industry partnerships, preparing graduates to step immediately into leadership positions.
The program employs intensive block teaching, focusing on one subject at a time for deeper engagement. Instruction combines lectures with interactive elements like practical exercises, case analyses, group work, discussions on current trends, and self-directed study.

Duration - 1 year