Master of Business (Marketing) in Co. Waterford Ireland | South East Technological University

The MBS (Marketing Stream) helps students cultivate a sharp analytical understanding of fundamental business principles while offering specialization in modern marketing theories and applications. The program stresses the importance of combining theoretical advancements with practical skills to evaluate and implement these concepts in real business scenarios. Special attention is devoted to the fast-growing fields of digital marketing and business analytics. MBS (Marketing Stream) graduates will gain expertise in current marketing strategies and the competence to utilize them effectively in professional settings.

This one-year full-time or two-year part-time MBS (Marketing Stream) program is designed to equip graduates for careers in marketing and sales across various industries. Based on feedback from corporate partners, SETU Waterford School of Business recognized the demand for a cutting-edge, hands-on marketing curriculum that readies students for positions in branding, product development, sales, market research, and international sales. The program was created in partnership with influential organizations like the Marketing Institute of Ireland's South East branch and regional businesses such as Glanbia and Flahavans.