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The BA (Hons) in Business (Marketing) is a dynamic, hands-on degree program that enables students to sharpen their marketing strategy abilities while applying concepts to real-world situations within an international framework. Our BA (Hons) in Business (Marketing) can be pursued through full-time, part-time, or blended learning options across three years. This program aims to cultivate and develop students' passion for marketing while establishing strong business fundamentals. Learners will gain expertise in marketing principles and methodologies to create effective marketing approaches for today's interconnected world. Through practical projects and direct client engagement, participants will acquire valuable real-world skills. The curriculum emphasizes the critical role of digital marketing, brand development, and social media platforms in contemporary business operations.