Bachelor of Business Administration - Marketing in Edmonton Canada | Northern Alberta Institute of Technology

The BBA degree with a Marketing specialization equips you for success in sought-after business marketing roles. This program features a curated selection of courses designed to develop expertise across key marketing domains such as digital strategies, sales techniques, marketing communications, and corporate social responsibility within both for-profit and non-profit sectors. Through hands-on learning experiences including industry collaborations, presentations, team projects, case analyses, and potential work placements, you'll bridge academic concepts with real-world applications. Graduates of this Marketing-focused BBA program will be prepared to apply their specialized knowledge to advance diverse organizational objectives across Canadian and global business environments.

The Marketing concentration within the BBA program cultivates students' capacity for rigorous business analysis. The curriculum emphasizes practical learning through case studies, direct industry interaction, and examination of decision-making frameworks that influence marketing initiatives. Students will gain the ability to synthesize marketing expertise to address complex, cross-functional challenges in both domestic and international business contexts.

This Marketing concentration program develops competencies in essential areas including: Brand Strategy, Public Relations, Sales Leadership, Logistics Management, Advertising Campaigns, Market Analysis, Consumer Insights, Online Marketing Strategies, Social Impact Marketing, Non-Profit Sector Marketing, and Customer Engagement Solutions