Bachelor of Commerce in Marketing (Honours) [Complementary Option in Business Analytics] in Ottawa Canada | University of Ottawa

Our marketing curriculum explores the psychology behind consumer and organizational purchasing decisions. Marketing represents a dynamic network of business processes focused on product conception, pricing, promotion, and distribution. The discipline now encompasses comprehensive analysis of market environments where buyers and sellers interact. Contemporary marketing applications extend to diverse fields like political campaigns and public sector initiatives, which are examined in higher-level coursework. Given marketing's expanding scope and the significance of strategic decisions, proficiency in both analytical and conceptual frameworks from other management disciplines is essential.
This innovative combined bachelor's/master's pathway lets ambitious students obtain dual degrees within five years. Tailored for high-achieving scholars interested in business research, this accelerated program permits qualified undergraduates to begin graduate studies early by taking master's-level courses during their final bachelor's year. Students launch their research projects during the transitional summer term, building on familiar academic foundations. The program cultivates specialized expertise and research capabilities, preparing graduates to influence policy and business practices that strengthen Canada's future.