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Sheridan's approach emphasizes experiential learning. Apply your marketing expertise through team projects, practical exercises, case studies, and real-world industry initiatives. Upon completion, you'll possess direct experience with key marketing principles like market analysis, strategic planning, sales techniques, documentation, visual design, public speaking, digital platforms, and advertising. Marketing professionals serve as vital business connectors, collaborating across departments. Your initial year will introduce core business functions including financial management, personnel administration, and corporate communications. Grasping organizational objectives and obstacles enables you to develop more effective marketing strategies and propose solutions that maintain your company's market position.
Professional Pathways
Our Business Administration – Marketing diploma equips you with comprehensive marketing expertise and broad business acumen for diverse industry positions.
Potential career paths include: Junior Product Manager, Marketing Coordinator, Sales Associate
Digital Marketing Specialist, Social Media Planner, Agency Support Specialist, Promotions Director
Corporate Growth Manager
Ontario Secondary School Diploma or equivalent, including these required courses:
One English, Grade 12 (ENG4C or ENG4U), minimum 60% plus
One Mathematics, Grade 12 (C or U) or mathematics, Grade 11 (M or U*) *MBF3C does not meet this requirement.
Minimum 65% overall average required for PBUSP, PBAMK, PBUMK
Minimum 70% overall average required for PBAMC or
Mature student status.
English Proficiency Requirements
IELTS - overall score 6.0 with no individual band below 5.5
TOEFL iBT (Test of English as a Foreign Language) and TOEFL iBT Home Edition (DI Code: 9117) - overall score 80 with no individual section below 20
iTEP Academic - overall score 3.7
PTE Academic (Pearson Test of English) online or in person - overall score 58 with no individual section below 49
Duolingo English Language Test - overall score of 105 with no individual subscore lower than 85
Cambridge English Test Exams (B2 First/C1 Advanced/C2 Proficiency score) - overall Cambridge English Scale score 169 with no individual score below 162
CAEL (Canadian Academic English Language) online or in person - overall score 60 with no individual section below 50
Sheridan EPA test - Listening Band - 4.0 Reading Combined Band - 4.0 Writing - CLB 7
Sheridan's ESL program EAP level - A minimum score of 70% in listening and speaking and 70% in reading and writing. General Education courses and Navigating Digital Environments (INFO) minimum required grade of 50%.