Calgary,
AB,
Canada
Type
Public
Degrees offered
Bachelor's Degree
Bachelor of Business Administration - Marketing in Calgary Canada | Southern Alberta Institute of Technology
Southern Alberta Institute of Technology
|
Calgary Canada
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
CAD
21,270
(c. USD15,266.46)
Attendance
Full-time
Full-time Duration
48 months
Our Bachelor of Business Administration marketing specialization is designed for aspiring marketing professionals. Through this program, you'll acquire crucial competencies for a successful marketing career. The marketing major curriculum teaches you how to:
build, maintain, and optimize brands while ensuring audience connection
formulate complete brand equity enhancement strategies
excel in strategic marketing development using environmental analysis and research
spot market potential and develop evidence-based action plans
apply advanced marketing research methods, conducting both qualitative and quantitative studies to extract meaningful data for decision-making
leverage cutting-edge digital marketing tools to maximize opportunities and incorporate modern technologies
generate lasting value through efficient product management, development, pricing, and distribution strategies
support marketing approaches with consumer behavior analysis
understand purchasing psychology to customize marketing initiatives
manage product introductions across domestic and global markets for various offerings
address the complexities of international marketing environments.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.0
Qualification Requirements
Option one
An overall minimum average of 65% where:
English 30-1 has to be at least 60%
Math 30-1 has to be at least 60%, or Math 30-2 has to be at least 70%
Option two
A SAIT Business Administration diploma or a Bachelor of Applied Business Administration or equivalent from an accredited post-secondary institution, with a minimum 2.3 cumulative GPA (67% or C+).
Option three
A two-year diploma or a bachelor's degree from an accredited post-secondary institution, with a minimum 2.3 cumulative GPA, (67% or C+) and completion of English 30-1 and Math 30-1 or Math 30-2 or equivalents.
IELTS- 6.0 in each skill or category, TOEFL- A minimum score of 20 in each category, Pearson Test of English (PTE) - A minimum score of 53
An overall minimum average of 65% where:
English 30-1 has to be at least 60%
Math 30-1 has to be at least 60%, or Math 30-2 has to be at least 70%
Option two
A SAIT Business Administration diploma or a Bachelor of Applied Business Administration or equivalent from an accredited post-secondary institution, with a minimum 2.3 cumulative GPA (67% or C+).
Option three
A two-year diploma or a bachelor's degree from an accredited post-secondary institution, with a minimum 2.3 cumulative GPA, (67% or C+) and completion of English 30-1 and Math 30-1 or Math 30-2 or equivalents.
IELTS- 6.0 in each skill or category, TOEFL- A minimum score of 20 in each category, Pearson Test of English (PTE) - A minimum score of 53
Tuition
CAD
21,270