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Centennial College's Business – Marketing program equips you to serve as the vital connection between companies and their customers. This certificate program begins with core business fundamentals like accounting, organizational behavior, business software applications, client relations, and global commerce. These foundational subjects pave the way for specialized marketing studies, covering key areas such as:
Marketing principles and case-study analysis;
Promotional strategies, including advertising and brand communications;
Client relationship management;
Sales techniques and customer support.
Beyond traditional classroom instruction from industry-experienced professors, the Business – Marketing program emphasizes practical learning. Students engage with marketing concepts through real-world case analyses, expert speaker sessions, team presentations, collaborative projects, digital simulations, and emerging marketing technologies.