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The Internet has transformed into a potent marketing platform by uniting businesses and consumers in a worldwide marketplace. Northern's Business Marketing program focuses on E-commerce, preparing students with diverse digital marketing competencies. Participants will master selling concepts and services online, leveraging web resources, driving sales via the Internet, creating digital marketing strategies, and utilizing numerous online marketing techniques. The initial year builds crucial business fundamentals, while the second year delves deep into marketing and E-commerce principles. Graduates can pursue careers in various fields including customer relationship management, database marketing, and non-web digital channels like email campaigns, mobile technology, and SMS marketing.