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Designed for those building essential marketing skills, this program helps you master industry fundamentals while learning from our experienced Marketing faculty. Gain a competitive edge by combining contemporary theory with hands-on techniques relevant to both Australian and international business environments.
The curriculum emphasizes key areas like market evaluation, strategic planning, and the synergy between marketing communications, management, consumer psychology, and data analytics.
Participants develop expertise in creating marketing plans, analyzing customer trends, and using data-driven insights. With flexible enrollment options including full-time or part-time study and Autumn/Spring intakes, learners can balance their commitments.
Graduates pursue leadership roles across corporate and public sectors
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
All applicants who do not meet the academic requirement may still be considered on the basis of:
a minimum of at least four years full time, or equivalent, relevant work experience.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.