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This program is tailored for those aiming to master marketing fundamentals and leadership. Opt for this course to obtain modern perspectives on market evaluation and strategic planning, backed by our faculty's academic excellence. What sets it apart is its emphasis on navigating the changing marketing landscape, addressing areas like promotional strategies, brand leadership, societal influence, consumer psychology, business tactics, data interpretation, and moral aspects.
Participants learn to recognize and address marketing leadership obstacles while formulating approaches relevant both domestically and internationally. The curriculum adapts to individual preferences through customizable subjects, learning speeds, and scheduling options.
Graduates can pursue executive roles in public or private sectors, including entrepreneurial ventures and charitable entities. Potential career paths encompass strategic marketing, sales leadership, brand development, product promotion, online marketing, consumer insights, and performance measurement.
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.