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Marketing is an ever-evolving, demanding, and fast-moving field. Professionals in this sector need to stay ready to tackle challenges and adjust to the industry's shifting landscape. Earning a Graduate Certificate in Marketing from the University of Newcastle provides graduates with the expertise to design and implement marketing strategies across nonprofit, government, and corporate sectors.
This Graduate Certificate in Marketing is designed for marketing practitioners without a formal degree who seek to broaden their career prospects, as well as professionals considering a career shift. It also serves as a stepping stone to the Master of Marketing, with all completed courses counting toward the advanced degree. The program emphasizes honing marketing management and strategic planning abilities, equipping you with the tools to engage consumers effectively by comprehending their behavior and purchasing decisions.
You can customize your learning by selecting from specialized courses in digital marketing, brand strategy, or integrated marketing communications, aligning with your professional interests. Upon completion, you'll gain a thorough grasp of marketing principles and the competence to orchestrate impactful campaigns.
The program delivers essential knowledge while sharpening your analytical and strategic marketing capabilities. These competencies will empower you to tackle workplace challenges with assurance and expertise.
Whether you aim to advance your career or transition into marketing, the Graduate Certificate in Marketing offers a competitive advantage. It helps you stand out by cultivating diverse marketing skills and demonstrating how they integrate with broader business operations.
Entry into the Graduate Certificate in Marketing (40 units) will be available for applicants who have:
3 year Bachelors Degree not in a related field; or
3 year Diploma in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or
3 year Diploma not in a related field + 1 year relevant organisational experience; or
2 year Diploma in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; + 2 years relevant organisational experience; or
2 year Diploma not in a related field + 3 years relevant organisational experience; or
At least 5 years relevant organisational experience.
Students will be required to successfully complete a Business Academic Skills Program (BASP) which will be of 6 weeks duration. The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate.
Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program. They will, however, receive 40 units credit by virtue of the studies they will have already completed. Therefore they will be required to do an additional 80 units to complete their Masters Degree.
TOEFL paper-based test score of 550; TOEFL internet based score of 79; IELTS (Academic) score of 6.5; PTE GSE score of 58; Cambridge English: Advanced score of 58.