Canberra,
ACT,
Australia
Type
Public
Degrees offered
Bachelor's Degree
Master of Marketing Management - Marketing in Canberra Australia | The Australian National University
The Australian National University
|
Canberra Australia
Visit institution website
for more information
Qualification
Masters Degree (Coursework)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
AUD
48,035
(c. USD33,803.24)
Attendance
Full-time
Full-time Duration
24 months
Students specializing in Marketing will acquire skills to integrate elements of economics, business, psychology, sociology, and data analysis to evaluate consumer behavior and formulate strategic business solutions. Those completing this specialization will gain comprehensive knowledge of core marketing principles and conceptual models that serve as foundations for ongoing learning and professional application.
Marketing specialization graduates will develop:
Competencies to analyze brand strategy through customer-centric equity frameworks, examining brand storytelling and visual identity as essential strategic components;
Abilities to create digital marketing initiatives, unified communication strategies, and align marketing objectives with digital customer experience management, while comprehending how digital marketing influences organizational adaptation in volatile markets;
Learning Outcomes
Assess information critically to guide business decisions
Identify innovative approaches to problem-solving
Collaborate effectively to address business challenges
Navigate ambiguous and dynamic environments
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Applicants must present one of the following
a Bachelor degree or international equivalent with minimum GPA of 5.0-7.0.
a Bachelor degree or international equivalent with minimum GPA of 4070 and at least 3 years of fulltime equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
a Bachelor Honours degree or international equivalent with minimum GPA of .40-7.0.
a Bachelor degree or international equivalent with minimum GPA of 4.0-7.0 and a Graduate Certificate with minimum GPA of 4.0-7.0.
a Graduate Certificate or international equivalent with minimum GPA of 4.0-7.0 and at least 3 years of fulltime equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
an ANU Graduate Certificate of Management with minimum GPA of 5.0-7.0.
a Graduate Diploma or international equivalent with minimum GPA of 4.0-7.0.
GMAT Graduate Management Admission Test completed no more than 5 years before the time of application with a minimum score of 550 and a minimum of 3 years of fulltime equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
GRE General test completed no more than 5 years before the time of application with a minimum score of 155 for Verbal Reasoning 155 for Quantitative Reasoning and 4.0 in Analytical Writing and a minimum of 3 years of fulltime equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
IELTS - Overall score - 6.5, Reading - 6.0, Writing - 6.0, Listening - 6.0, Speaking - 6.0.
TOEFL IBT Paper Edition - Overall score - 80, Reading - 20, Writing - 20, Listening - 18, Speaking - 18.
TOEFL IBT Excluding Paper Edition and Home Edition - Overall score - 80, Reading - 20, Writing - 20, Listening - 18, Speaking - 18.
a Bachelor degree or international equivalent with minimum GPA of 5.0-7.0.
a Bachelor degree or international equivalent with minimum GPA of 4070 and at least 3 years of fulltime equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
a Bachelor Honours degree or international equivalent with minimum GPA of .40-7.0.
a Bachelor degree or international equivalent with minimum GPA of 4.0-7.0 and a Graduate Certificate with minimum GPA of 4.0-7.0.
a Graduate Certificate or international equivalent with minimum GPA of 4.0-7.0 and at least 3 years of fulltime equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
an ANU Graduate Certificate of Management with minimum GPA of 5.0-7.0.
a Graduate Diploma or international equivalent with minimum GPA of 4.0-7.0.
GMAT Graduate Management Admission Test completed no more than 5 years before the time of application with a minimum score of 550 and a minimum of 3 years of fulltime equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
GRE General test completed no more than 5 years before the time of application with a minimum score of 155 for Verbal Reasoning 155 for Quantitative Reasoning and 4.0 in Analytical Writing and a minimum of 3 years of fulltime equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
IELTS - Overall score - 6.5, Reading - 6.0, Writing - 6.0, Listening - 6.0, Speaking - 6.0.
TOEFL IBT Paper Edition - Overall score - 80, Reading - 20, Writing - 20, Listening - 18, Speaking - 18.
TOEFL IBT Excluding Paper Edition and Home Edition - Overall score - 80, Reading - 20, Writing - 20, Listening - 18, Speaking - 18.
Tuition
AUD
48,035