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Discover how to evaluate, understand, and communicate data insights to shape impactful marketing approaches. Develop sought-after digital competencies, practical knowledge, and strategic perspectives crucial for thriving in this dynamic field. Learn to decode customer behavior patterns and apply data-centric solutions that create tangible business impact. Delve into areas like buyer psychology and marketing plan formulation, digital marketing tools, and master leveraging analytics to guide promotional decisions.
With the digital landscape constantly expanding, marketing professionals who can combine traditional marketing expertise with data analysis skills to enhance brand visibility across search platforms, social networks, email campaigns, websites, and mobile applications are becoming increasingly valuable.
Completion of an Australian university bachelor degree in any area, or equivalent.
or
A minimum of three years’ professional work experience, or equivalent. Further information on admission through work experience is available.
IELTS (Academic only) - Overall minimum score of 6.5 and no individual band score of less than 6.0; TOEFL (internet based) - Overall minimum score of 90 and no individual skills score of less than 20; Pearson (PTE Academic) - Overall score of 58 and no individual Communicative Skills score of less than 58; Cambridge C1 Advanced C2 Proficiency - Overall minimum score of 185 with no less than 185 in each skill.