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The Arts and Entertainment Management program is perfect for individuals passionate about the creative industry who prefer leadership roles over performing. This degree equips students with the skills needed for managerial positions in both commercial and nonprofit arts organizations, as well as hospitality sectors. The curriculum blends foundational business classes with specialized subjects like Introduction to Arts & Entertainment Organizations, Venue Operations, Event Management or Practicum, Business Law, and Economics of Arts & Entertainment, plus hands-on industry projects. Students can focus their studies by selecting 12 credits of non-business electives in one concentration: Music, Television/Film, Theatre, or Visual Arts. Electives also allow for pursuing a dual major in Marketing.
Alumni are ready to take on key roles across diverse arts and entertainment settings, including festivals, galleries, museums, community arts centers, theaters, dance troupes, schools, film/TV studios, opera and orchestra groups, regional theaters, and broadcasting stations.