BFA in Product Design in Kalamazoo United States | Western Michigan University

Western Michigan University's product design program integrates artistic creativity, engineering principles, and business acumen. Located within the College of Fine Arts, this forward-thinking curriculum addresses the expanding design and production demands across southwest Michigan and the broader Midwest region. Faculty worked closely with regional industry leaders such as Whirlpool, Tekna, Newell Brands, Stryker, Fabri-Kal, Landscape Forms, and Eaton to shape a program that equips graduates for professional success. These valuable corporate relationships provide students with hands-on learning experiences and practical industry exposure.

By leveraging the strengths of WMU's top-ranked Frostic School of Art, College of Engineering and Applied Sciences, and Haworth College of Business, the product design program offers a comprehensive, modern approach to industrial design education.