MSc in Marketing Analytics (Non Internship Track) in Rochester United States | University of Rochester

Every choice shaping the digital economy stems from consumer behavior data. In Simon's STEM-accredited MS in Marketing Analytics program, you'll master techniques to become the trusted source for data-driven knowledge, perspectives, and solutions.
Simon's MS in Marketing Analytics program was meticulously crafted to guarantee all graduates possess robust analytical capabilities paired with thorough marketing expertise grounded in core principles. You'll develop statistical and analytical competencies that position you as the expert for fact-based perspectives and solutions. Full-Time MS in Marketing Analytics candidates can select between internship and non-internship options to align with their objectives. While the non-internship route offers a quicker completion, the internship path provides significant advantages, such as gaining practical industry exposure that enhances career readiness and sets you apart in the job market. Most students opt for this route due to its experiential learning and professional development benefits.
Earning an MS in Marketing Analytics from Simon Business School prepares you to not just gather and analyze data, but to leverage it for making marketing decisions with confidence.