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The Master of Science in Marketing is a rigorous, non-thesis graduate program that equips students with cutting-edge analytical marketing capabilities and practical training to excel in various high-demand marketing specializations, including Digital and Social Media Marketing, Marketing Analytics and Decision Making, Marketing Research and Insight Development, Management Consulting and Project Management, as well as Professional Selling and Sales Management.
This MS degree requires completing 30 credit hours (33 for the marketing analytics track), typically finished within two semesters (with an additional summer term for the analytics concentration).
High-achieving undergraduate Marketing majors or students with a Marketing double major can enroll in the Accelerated Master's Program (AMP), enabling them to start graduate coursework early and potentially earn both their BA and MS degrees within four years.