Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Boston University's Metropolitan College (MET) offers a Master of Science in Global Marketing Management (MSGMM) designed to equip you with the skills to succeed as a strategic, innovative marketer in today's global marketplace. The program develops professionals who can blend traditional marketing methods with cutting-edge digital strategies to engage international audiences. Even during challenging times like the pandemic, successful brands demonstrate their value by addressing real-world needs—delivering information, services, and meaningful connections to both consumers and businesses.
Available through on-campus and online formats, BU MET's Global Marketing Management master's program strengthens your knowledge of international commerce, economic principles, cultural influences, and market analysis. You'll enhance your qualitative and quantitative research abilities, master digital and social media marketing strategies, and learn to collect and interpret primary and secondary market data. Beyond foundational marketing coursework, the curriculum features advanced classes in high-demand areas such as e-commerce, digital marketing, data analytics, financial management, project leadership, and product innovation.
Completion Time: 12-20 Months, 3 semesters (12-16 months), 4 semesters (16-20 months)