PhD in Marketing in Rochester United States | University of Rochester

The Marketing PhD program examines the dynamics between product/service demand and supply. Doctoral candidates develop an advanced toolkit rooted in economics, econometrics, statistical analysis, machine learning, and causal inference methodologies. This training enables them to address critical marketing questions through innovative empirical techniques.
Faculty members maintain close mentorship relationships with PhD candidates, fostering both technical expertise and independent research capabilities essential for academia. Current investigations by our scholars span diverse domains such as digital platforms, e-commerce, retail dynamics, pricing strategies, marketplace competition, consumer referrals, and promotional effectiveness.
Throughout your Simon journey, you'll establish rigorous expertise in economic theory and statistical methods to master cutting-edge analytical frameworks. You'll partner with distinguished faculty to investigate contemporary business challenges and economic phenomena, laying the groundwork for impactful independent scholarship. Specialize in Accounting, Finance, Information Systems, Marketing, or Operations Management based on your professional aspirations.
Our distinguished faculty excel in scholarly research, pedagogy, and methodological innovation. They'll guide you in building mathematical, economic, and statistical proficiency while immersing you in your chosen specialization to prepare for an academic career.
Simon Business School boasts a proven history of cultivating PhD graduates into academic pioneers. Our alumni, highly valued across institutions, are recognized for their analytical rigor and scholarly contributions.