Philadelphia,
PA,
United States
Type
Private
Degrees offered
Bachelor's Degree
BSc in Economics - Marketing and Operations Management in Philadelphia United States | University of Pennsylvania
University of Pennsylvania
|
Philadelphia United States
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for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
58,620
Attendance
Full-time
Full-time Duration
48 months
The marketing and operations management concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts including: creativity-based new product development, innovation in service manufacturing and new service development, customer response to next-generation products, the use of conjoint analysis in engineering designs, platform-owner market entry, and design-intensive innovation.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
International applicant should have completed a program of secondary education that would enable you to enter a university in your own country (e.g., A-levels, Abitur).
A strong command of the English language is necessary for successful study at Penn. Applicants whose families do not speak English at home, or applicants who have not attended a high school or secondary school where the primary language of instruction is English, are asked to take the TOEFL, the Test of English as a Foreign Language, administered by the Educational Testing Service. In the event the TOEFL is not readily accessible, Penn will accept results from the IELTS, the International English Language Testing System.
Tuition
USD
58,620