Associate in Applied Science in Marketing in New York United States | Berkeley College

Every successful product, service, or concept requires strategic planning, clear messaging, and proper execution to attract interest, create demand, and earn consumer preference. In today's highly competitive global economy, companies are increasingly investing in capturing consumer loyalty through marketing methods like advertising, public relations, sales promotions, and professional sales. At Berkeley College, the program teaches you to develop innovative approaches to marketing challenges using integrated communications. Through a project-focused curriculum designed with guidance from industry expert advisory boards, you'll explore all marketing domains with special attention to strong communication abilities, real-world practice via coursework and experiential learning, and technology applications across marketing functions.