BSc in Marketing - Global Business in Fargo United States | North Dakota State University

The Global Business program is available exclusively as a secondary major. This complementary major integrates international business coursework with language instruction and study abroad opportunities, equipping students for leadership roles in tomorrow's diverse, multicultural, and globalized workplace. By pursuing Global Business as a secondary major, business students amplify their professional capabilities, enhancing their primary business specialization (such as accounting, business administration, finance, management, marketing, or management information systems). This dual-major approach enables students to cultivate specialized expertise through their primary major while gaining the cultural fluency and global perspective needed for international business leadership through their secondary focus. The Global Business curriculum strengthens students' capacity to navigate international markets, deepens cultural awareness, and expands knowledge of worldwide business practices.

Marketing serves as a fundamental organizational function focused on meeting customer and stakeholder needs. Our marketing curriculum is strategically structured to provide comprehensive knowledge of product, pricing, distribution, and promotional management, along with essential analytical and interpersonal competencies. The effectiveness of our marketing program is demonstrated by our graduates' successful careers across corporate, industrial, and non-profit sectors, as well as their proven capabilities in managing marketing strategies, conducting market analyses, collaborating effectively, and making informed business decisions. Both undergraduate and graduate programs in North Dakota State University's College of Business hold accreditation from AACSB International (The Association to Advance Collegiate Schools of Business), making our institution one of only two AACSB-accredited business schools in North Dakota.