Pittsburgh,
PA,
United States
Type
Private
Degrees offered
Bachelor's Degree
As a student specializing in strategic public relations and advertising, you'll develop comprehensive knowledge of core PR and advertising techniques while examining their cultural significance as key persuasive tools in contemporary society. The program allows you to investigate the distinctions, overlaps, and synergies between these fields, critically analyze industry materials, and acquire practical production abilities. With guidance from a faculty mentor, you can focus on strengthening your expertise in either public relations, advertising, or a blended approach combining both disciplines.