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As a sports marketing and media major, you'll transform your love for athletics into a dynamic profession. Right from the start of your sports marketing and media degree at USD, we've woven career readiness into your coursework. You'll explore diverse subjects including advertising, public relations, graphic design, sports marketing, broadcasting, multimedia production, and digital storytelling.
Prepare to master all facets of the sports marketing and media field. Build brands through social media strategies, craft business communication plans, create sports broadcasts or documentaries, or boost visibility for collegiate athletic programs. USD's sports marketing and media alumni possess the expertise to develop impactful campaigns and compelling content.
Our cross-disciplinary curriculum blends media proficiency with business acumen and sports communication. We merge cutting-edge media technology with marketing techniques to address evolving industry needs. Students select courses from Media & Journalism, Beacom School of Business marketing offerings, the School of Education's kinesiology and sport management program, and Communication Studies.