BSc in Business - Marketing Strategy and Analytics in Washington, D.C. United States | George Washington University

The marketing strategy and analytics concentration equips students with the analytical and conceptual tools needed for strategic marketing. This covers essential areas like market research, audience segmentation, targeting approaches, brand positioning, omnichannel communications, and customer relationship development. Learners gain expertise in recognizing consumer demands, determining optimal markets for businesses, crafting tailored product and service solutions, executing effective sales and communication tactics, and fostering valuable partnerships with customers, distributors, suppliers, and other key stakeholders.