BA in Music - Popular Music Studies in Eugene United States | University of Oregon

A Bachelor of Arts or Science degree with a concentration in popular music studies offers students an extensive curriculum covering songwriting, music production, performance, music theory, and the history and culture of popular music. The program may also incorporate training in music entrepreneurship, with courses in marketing, business, and law.

Participants can select from diverse performance ensembles such as gospel choirs, hip hop groups, and popular music bands. Elective options allow students to explore specialized areas like music production, jazz, electronic music, and the cultural impact of popular music.

This concentration typically involves two years of music-related coursework, with no audition or portfolio submission required.
The artist track caters to aspiring performers and songwriters aiming to build careers as popular music artists, emphasizing original content creation.
The industry track prepares students for professional roles in the music business, offering a balanced curriculum to develop essential skills.
The music business track is designed for those pursuing careers in the industry's business sector, often pairing with a secondary major in Business or Journalism for a well-rounded education.
The essentials track provides maximum flexibility in course selection with minimal credit requirements, ideal for students pursuing double majors.
The hybrid track allows customization to align with individual student objectives and specialized interests.