PhD in Communication - Interpersonal Communication/Social Influence in Norman United States | University of Oklahoma

Interpersonal communication explores how people interact, whether in one-on-one relationships (like couples or healthcare providers and patients) or within broader social circles (including workplaces, religious communities, families, and support networks). Our department's researchers study how factors like (a) communication channels (digital platforms, social media), (b) interaction patterns (deception, conflict, psychological aspects of persuasion), and (c) relational dynamics (identity formation, impression management, emotional support) shape these exchanges. The social influence specialization covers persuasion tactics, compliance strategies, personal influence, and large-scale societal impacts through risk communication, political messaging, and public health initiatives. Scholarly work emphasizes theoretical frameworks for understanding cognitive, emotional, and motivational responses to influence attempts. Departmental research frequently examines both the techniques influencers use across different settings and how recipients counteract, adjust to, or process these persuasive efforts.