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The Ross BBA curriculum is designed to give you a holistic view of business with the perspective of a general manager, and therefore doesnt offer specific majors. But, about half of your classes take place at other schools or colleges on campus, giving you the freedom and flexibility to pursue a dual degree, minor, or a topic youre passionate about. There are still countless ways to customize your studies and specialize in a particular area of business. We believe the best way to learn is by doing. No other BBA program equals our opportunities to start, advise, invest in, and lead real-world businesses. We call this Ross Experiences in Action-Based Learning REAL. Maybe you're set on becoming a chief marketing officer one day, or perhaps you're still thinking about whether or not a role in marketing and sales could be right for you. Whatever your interest level, Ross offers an abundance of marketing and sales resources, action-based opportunities, and career support that you can use to your advantage.