BSc in Marketing in Chicago United States | University of Illinois Chicago

Marketing fundamentally involves helping businesses generate and provide value to their customers. As a UIC marketing student, you'll explore consumer research techniques, gain expertise in product development and analysis, master communication strategies across traditional and digital platforms, and understand sales' critical business function.

Our instructors combine academic knowledge with real-world experience, connecting students with industry professionals. Earning a Marketing BS from UIC equips you with versatile skills for diverse marketing career paths.

With applications across both commercial and nonprofit sectors, marketing degrees offer flexibility regardless of your organizational preferences or desired role. Those drawn to brand strategy and corporate communications might pursue product development or advertising, while sales-oriented individuals may prefer leadership positions. Data enthusiasts often excel in marketing research roles.

UIC Business's Marketing BS program develops professionals for advertising, social media, market research, product management, retail, and sales leadership. Our research-informed, practice-oriented courses blend theoretical knowledge with practical application opportunities.

Program Outcomes
Graduating with a UIC Business marketing degree prepares you to:

Create comprehensive advertising strategies
Launch new products or services effectively
Leverage social media for customer engagement
Oversee successful sales operations