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Marketing encompasses a wide-ranging discipline focused on developing, pricing, promoting, and distributing ideas, products, and services. With growing global competition, expanding international markets, and rapid technological progress, businesses face new challenges that require stronger marketing strategies to reach their objectives. This program offers the flexibility to combine with one of the available business certificates or pursue a dual major with another business specialization. Pairing the Marketing BBA with Management studies or adding the Professional Sales Certificate can enhance career prospects.
Students must have completed official secondary school transcripts, diplomas, certificates and/or national test examination scores as appropriate for the educational systems in their country. In order to be considered for freshman admission students must have completed secondary school studies equivalent to that of United States high school graduation.
Official SAT I or ACT scores are required for entering freshmen with less than 24 semester hours of university level course work (equivalent to one year of full time study).
 
The minimum acceptable score on the TOEFL is 79 on the Internet-based test, 550 on the paper-based test and 213 on the computer-based test. The IELTS can be substituted for TOEFL scores. The minimum acceptable overall score of 6.5 is required for admission. Scores must be sent directly to UT Arlington from the Testing Service to be considered official.