University Park,
PA,
United States
Type
Public
Degrees offered
Bachelor's Degree
BSc in Marketing - Business Development and Sales in University Park United States | Pennsylvania State University
Pennsylvania State University
|
University Park United States
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
39,626
Attendance
Full-time
Full-time Duration
48 months
Marketing encompasses a wide range of activities focused on creating demand for a company's offerings. It requires analyzing consumer behavior and conducting research to identify customer needs, which helps businesses tailor their approaches. Since understanding customers is fundamental to marketing, all Smeal marketing students complete coursework in consumer psychology, market analysis, and strategic marketing. Students can then choose either a customized selection of electives or follow a specialized curriculum with designated courses.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Current high school student in his or her senior year
Student who has earned a high school diploma or a GED and has no post-secondary coursework
Student who has earned a high school diploma or GED and attempted 17 or fewer credits (semester hours) of college coursework at a regionally accredited college/university before attending Penn State
Official transcripts, which include all subjects studied each year and the grade/mark earned in each subject. TOEFL: A minimum TOEFL score of 80 on the Internet-based, TOEFL ITP Plus for China: A minimum TOEFL score of 550 , IELTS: A minimum IELTS score of 6.5 on the academic test.
International Baccalaureate (IB): Score of 5 or higher on the English Language & Literature (English A) exam
Student who has earned a high school diploma or a GED and has no post-secondary coursework
Student who has earned a high school diploma or GED and attempted 17 or fewer credits (semester hours) of college coursework at a regionally accredited college/university before attending Penn State
Official transcripts, which include all subjects studied each year and the grade/mark earned in each subject. TOEFL: A minimum TOEFL score of 80 on the Internet-based, TOEFL ITP Plus for China: A minimum TOEFL score of 550 , IELTS: A minimum IELTS score of 6.5 on the academic test.
International Baccalaureate (IB): Score of 5 or higher on the English Language & Literature (English A) exam
Tuition
USD
39,626