Bachelor of Business Administration in Marketing in Atlanta United States | Emory University

Marketing focuses on developing, sharing, delivering, and trading valuable offerings for customers, clients, business partners, and the broader community. Goizueta's marketing department features distinguished scholars renowned for their expertise in customer relationship strategies, marketing data analysis, loyalty initiatives, customer value assessment, pricing models, auction systems, brand strategy, market dynamics, social platforms, consumer behavior, omnichannel approaches, and evaluating emerging market potential. By specializing in marketing, you'll choose from courses that enhance your ability to evaluate customer needs and market potential, formulate strategic marketing plans, and execute marketing initiatives.

Students concentrating in marketing master contemporary techniques and frameworks for analyzing consumer behavior, designing impactful marketing approaches, and launching and evaluating marketing campaigns. Additionally, the transition of marketing budgets to digital platforms, the rising influence of user-generated content, and the increasing availability of customer data create career advantages for graduates who blend creative marketing thinking with analytical, data-informed decision-making for optimal resource distribution.