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The Master of Science in Business Administration specializing in marketing is designed for students aiming to pursue careers in corporate, non-profit, or entrepreneurial marketing roles.
The curriculum covers all aspects of marketing decision-making, ranging from overarching strategic marketing concepts to specialized topics like brand management, pricing strategies, marketing analytics, customer engagement, and product innovation.
Students must have a recognized baccalaureate, graduate or professional degree from a regionally accredited U.S. institution or a comparable degree from an international institution. For applicants with a bachelor’s degree only, a minimum grade point average of B (3.0), calculated from all grades and credits after the semester where the applicant reached 60 semester hours or 90 quarter hours and Graduate Record Examination (GRE) scores that are acceptable to the applicant’s intended academic unit or, for select programs, at least 465 on the Graduate Management Admission Test (GMAT).
For applicants from countries (including Puerto Rico) where English is not the official language, a minimum score on one of these English Language Skills tests: Test of English as a Foreign Language (TOEFL): 550 paper, or 80 Internet; International English Language Testing System (IELTS): 6; Michigan English Language Assessment Battery (MELAB): 77, or documented successful completion of the University of Florida English Language Institute program.