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Wichita State's Barton School of Business offers an AACSB-accredited Master of Business Administration program designed to develop future leaders across business, government, healthcare, and other sectors. Barton MBA students benefit from the region's most competitive tuition rates and convenient evening course schedules.
The marketing specialization within the MBA program trains students to navigate the complexities of customer-focused marketing strategies. The curriculum focuses on collecting and interpreting market data, assessing customer needs and competitive landscapes, and implementing effective marketing campaigns. Upper-level courses frequently incorporate case studies and hands-on projects. The majority of MBA courses follow an eight-week hybrid format, combining weekly in-person sessions with online coursework.