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The Master of Science in Marketing Science provides a STEM-designated curriculum centered on marketing analytics. This program prepares marketing professionals for roles across diverse industries where data-driven marketing creates impact, such as advertising, consumer goods, multichannel retail, and financial sectors. With rising needs for data analysis and deeper consumer insights in marketing strategies, there's increasing demand for analytical marketers who blend quantitative expertise, market knowledge, and innovative thinking. The MS in Marketing Science is a two-semester, full-time program requiring completion of ten graduate-level courses (30 credits minimum).
Applicant must have successful completion of three-year undergraduate degrees.
English Language Requirement
Applicant must have TOEFL (Test of English as a Foreign Language), the PTE (Pearson Test of English), or the IELTS (International English Language Testing System).