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Digital technology is now a permanent fixture. Grasping how tech integrates with contemporary marketing principles is crucial for any business to thrive. Through hands-on projects, you'll examine and devise solutions for pressing issues companies currently face. The curriculum offers distinctive concentrations that bridge marketing leadership with digital shifts in worldwide services, brand messaging in the digital age, data analytics, environmental sustainability, and modern consumer trends. Alumni graduate equipped with cutting-edge skills to excel in top-tier marketing roles. This adaptable program provides more focus areas than any other Marketing Master's in Colorado, with six specializations addressing current digital trends like marketing analytics, digital advertising, brand strategy, and marketing planning.
Unlike conventional MBA programs, this specialized Master's in Marketing sharpens your expertise in areas including consumer behavior, brand development, promotional strategies, service innovation, data analysis, and marketing tactics. You'll collaborate with ambitious peers, many bringing substantial marketing backgrounds, while engaging with professors, industry partners, and classmates who push each other to explore marketing's analytical, practical, and creative aspects.
Online course selections enable you to maintain employment or pursue intensive internships to implement your learning. The program's scheduling flexibility and location draw seasoned professionals, ensuring classroom exchanges are enriched by diverse industry experience.
Marketing and entrepreneurship share a mutually beneficial relationship. Startup founders need marketing acumen to launch successfully, while established businesses require innovative market approaches to sustain growth.
Applicants are required to submit all application materials. Interviews are not a part of the admission process. To receive priority admission, we must have received your online application and all other required materials including transcripts and GMAT/GRE (if required by program) by the deadline. Applicants must have completed an undergraduate program at an accredited United States college or its equivalent in another country. No work experience or formal business education is required for admission; however, you may have to provide a GMAT or GRE score if you do not have enough work experience The MS Marketing program does not require GMAT or GRE scores. The minimum requirements for admission are: a cumulative GPA of 3.0 or better from a US-accredited four-year undergraduate institution or the successful completion of a graduate degree and three or more years of full-time professional work experience. However, if you received your bachelor’s degree with a grade point average of less than 3.0 or have less than 3 years of professional work experience, you will be asked to submit a statement that outlines other indicators of exceptional motivation, such as solid upper-division performance, GMAT or GRE scores, and other relevant professional experience. The MS Marketing admissions committee may require a minimum GMAT or GRE score for students that do not automatically qualify by GPA and prior work experience. Official transcripts from each college or university attended Essay responses Resume GMAT/GRE optional