MFA in Experience Design in Boulder United States | University of Colorado Boulder

The University of Colorado Boulder's Department of Theatre and Dance provides a specialized MFA program in Experience Design (XD), led by industry experts in destination, attraction, and event design. These professionals craft interactive public experiences for venues like museums, theme parks, zoos, aquariums, memorials, retail spaces, exhibits, and unconventional theater productions. Their work focuses on creating immersive encounters that engage visitors physically, emotionally, and intellectually.

Industry practitioners often describe their role as 'storytelling'—weaving narratives through carefully designed live experiences within specific locations. This creative process requires teamwork, with professionals seeking candidates who combine technical design abilities with innovative thinking, strong communication, and collaborative skills. The program emphasizes cultivating these essential competencies.