Lubbock,
TX,
United States
Type
Public
Degrees offered
Bachelor's Degree
Graduate students focusing on rhetorical theory and practice develop expertise in classical Greco-Roman rhetoric while expanding their understanding to encompass overlooked and modern rhetorical approaches. They acquire skills that prepare them to investigate diverse forms of rhetoric, including public discourse, embodied communication, visual and sensory persuasion, as well as rhetoric in science, technology, medicine, material culture, environmental contexts, and digital/social media. The program emphasizes how communicators employ various persuasive techniques across different media to connect with today's diverse audiences, bridging traditional and emerging rhetorical domains.