BSc in Public Relations in San Marcos United States | Texas State University

The School of Journalism and Mass Communication holds accreditation from the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Our curriculum provides students with a comprehensive foundation in mass communication, highlighting core principles shared across advertising, digital media, broadcasting, journalism, and public relations.
At the School of Journalism and Mass Communication, we are committed to academic excellence. Our programs foster professional expertise, research capabilities, theoretical understanding, critical analysis, and ethical decision-making within an inclusive learning environment that shapes students into conscientious media practitioners, researchers, and engaged citizens. Degree options include a Bachelor of Arts in Mass Communication or Bachelor of Science degrees specializing in Advertising, Digital Media Innovation, Electronic Media, Journalism, or Public Relations. Hands-on learning opportunities are available through campus media outlets like The University Star newspaper, KTSW 89.9 FM radio station, Bobcat Update television news, Live Oak Studio Production, Bobcat Promotions, as well as external internships. Students can also compete in national contests through professional organizations including the American Advertising Federation, Public Relations Society of America, Texas Intercollegiate Press Association, College Broadcasters Inc., and the Society of Professional Journalists.
The Public Relations (B.S.) program equips students for successful careers in strategic communication management across all media channels. Emphasizing research, creative problem-solving, and cultural awareness, the program develops strategic thinkers who uphold rigorous ethical and legal standards. Practical experience is gained through Bobcat PRomotions, our student-operated PR firm, and internship placements throughout Texas and other major U.S. markets.